Williams: Brand sponsors favor boutique events over broad mass reach
Graham Williams · How Fun Fun Fun Fest Went From 3,000 to 16,000 Attendees in Under 5 Years, EP 275 - Graham Williams · Jun 10, 2016 · at 8:10
Graham Williams, concert promoter and founder of Fun Fun Fun Fest, describes how brand sponsorship priorities have evolved toward curated niche experiences.
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“There is definitely a new mindset in the sponsorship world that isn't so focused on what's the biggest thing we can be a part of, but more what's the coolest thing we can be a part of, or how do we market our brand uniquely and actually connect with fans and buyers on a more personal level than just having a billboard. So Festivals like this that are a bit more boutique compared to a Super Bowl ad are now becoming kind of a viable option.”
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Williams: 100,000-person music festivals make around $10 million in profit
“I mean, we make money, but I wouldn't say, compared to some of the big festivals that make ten million dollars, those are festivals with a 100,000 people, so we're a lot smaller.”
Williams: Fun Fun Fun Fest Drew ~20,000 Daily Attendees in 2015
“Around 20,000 or so. And it's three days, it used to be one. That first year was one day, now it's three days.”
Williams: Fun Fun Fun Fest Budget Is $4M to $5M
“I don't even know off the top of my head, it's four or five million.”
Williams: Ticket sales are only half of Fun Fun Fun Fest's revenue
“Tickets alone are probably about half of what we pull in. So I, it's not in front of me. It's hard to say. I want to say there's like one to two million in ticket sales.”
Williams: Fun Fun Fun Fest drew 3,000 and turned a profit in year one
“I don't know the exact cost, probably a hundred grand or so, small, compared to what it costs now. The festival probably did about 3000 people. It was one day. And yeah, I mean, it actually made a teeny tiny profit, even.”
Williams: I should have launched Transmission Events five years earlier
“I worked at Emo's, this one club, for about a decade before I started Transmission, I probably should have started that company five years before that. Same with the festival. But I probably stayed in a comfortable zone that I knew well and didn't take as many…”