Fuller: FreightWaves exit will likely be IPO or financial data acquirer
Craig Fuller · FreightWaves Hits $30m Revenue, Spends No Money on CAC, Media Business Winning · Oct 11, 2021 · at 24:33
FreightWaves founder Craig Fuller explains why selling to a logistics industry competitor would destroy customer trust compared to selling to a market data provider or going public.
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“For us, it is unlikely that we would sell to a business that's in our industry. We're more likely to sell to a S&P or a Bloomberg or a Reuters or a Finita or somebody that's in market data businesses or take the company public because that's really what we do.”
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