Zitoun: Submagic launched Magic Clips following user demand for long-form repurposing
David Zitoun · How I Built my AI Tool SubMagic to $667k/Month With a Tiny Team and No Funding · Jun 10, 2025 · at 3:56
David Zitoun, co-founder of AI video platform Submagic, explains how user demand prompted the team to expand beyond short-form captioning into long-form clip generation.
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“So we started with we said the captions on some magic. The tool was super focused on one things that we wanted to do it better than everybody else. And it was how to get, we can had like amazing captions on your short form content to make your content go viral. And so we started with this. We had to be focused on that. And then later on, we had a lot of people asking us like, Hey guys, if it would be amazing, if we could put like our long form content Into some magic and you find automatically like the best, like viral moments. So because we know already how to make a content that goes viral with the editing, we added these tools called magic clips that you're trying to use.”
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