Gerard: Adopting a second product feature guarantees conversion for Norby trials
Nick Gerard · Norby Is SMS and Email all in One, Raises $4m at $20m Valuation · Nov 19, 2021 · at 20:53
Nick Gerard, founder of Norby, describes their primary onboarding and activation metric for converting creator trial users into paying subscribers.
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“As soon as they reach for that and as soon as they reach for that tool, as soon as they reach a certain threshold of engagement, we know that we're going to convert that person.”
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