Assertion certainty 4/5 debate potential 1/5

Gerard: Norby Has Hundreds of Paying Customers and Thousands on Waitlist

Nick Gerard · Norby Is SMS and Email all in One, Raises $4m at $20m Valuation · Nov 19, 2021 · at 4:48

Nick Gerard, founder and CEO of creator marketing platform Norby, discusses the startup's customer traction and waitlist with Nathan Latka.

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“I'll say that we have hundreds of paying customers. We'll keep it. We have a, we have thousands of people on our wait list.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Nick Gerard

Insight
Gerard: Influencers monetize via brands while creators monetize audiences directly
“I think influencers probably make most of their money from brand partnerships and sponsor posts and sponsored content. Creators are people who are directly monetizing their audience, selling subscriptions, selling content you know, tips and that kind of thing.”
Nick Gerard Nov 19, 2021 ▶ 5:25 Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Insight
Gerard: Cold investor outreach should remain ultra-short with exactly one link
“Do, you know, five minutes of research about the person that I was emailing, try to figure out something about them, write a subject line that tied in what we were doing and something that I thought might interest them and then give them an interesting link to…”
Nick Gerard Nov 19, 2021 ▶ 14:14 Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Prediction Not checkable as stated
Gerard predicts software companies marrying tech and culture will win SMB SaaS
“And I think those are the companies that are going to really win in this category over the next couple of years.”
Nick Gerard Nov 19, 2021 ▶ 15:12 Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Assertion Not checkable as stated
Norby tripled trial conversion rates across every cohort over two months
“In the last two months, we've tripled our conversion during our trial, but we have an entirely paid product. We have no free tier and we have tripled the number of people that we are converting in every cohort.”
Nick Gerard Nov 19, 2021 ▶ 18:33 Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Insight
Gerard: Adopting a second product feature guarantees conversion for Norby trials
“As soon as they reach for that and as soon as they reach for that tool, as soon as they reach a certain threshold of engagement, we know that we're going to convert that person.”
Nick Gerard Nov 19, 2021 ▶ 20:53 Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Disclosure
Gerard: Norby raised just under $4 million in July 2021
“So we raised just under four million dollars in July.”
Nick Gerard Nov 19, 2021 ▶ 8:21 Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
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