Bundling shared account managers let iContact increase monthly pricing 20x
Ryan Allis · 27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit? · Apr 18, 2024 · at 14:16
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Ryan Allis, co-founder of iContact, explains the packaging strategy used to move upmarket from $50/month SMB subscriptions to a $1,000/month mid-market offering.
0:00 / 0:14exact quote · 14.2s
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“If we just add a shared account manager, we can take the same product and sell it for 20 times the price. So instead of selling it for 50 dollars a month, we sold it for a thousand dollars a month, and you got a shared account manager and a couple extra features, and that was called iContact Enterprise.”
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