This episode carries Ryan Allis's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Ryan Allis, co-founder of iContact, explains his personal financial proceeds from the $169 million acquisition of the company by Vocus at age 27.
0:00 / 0:03exact quote · 3.6s
720p mp4 · rendered on demand · StarZero watermark
“I ended up making about fifteen million dollars after taxes but that's good.”
quote is from the automated transcript, cleaned for reading:
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More from Ryan Allis
AssertionNot checkable as stated
iContact scraped Constant Contact newsletters to acquire its first 500 customers
“We subscribed to about a 100,000 of their customers' newsletters, and then as soon as we got them, we'd send a reply back offering them half off. That got us our first 500 customers.”
Ryan AllisApr 18, 2024▶ 5:5727 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
AssertionNot checkable as stated
Marc Benioff offered $95M for iContact before walking away in 2009
“In 2009, Marc Benioff reached out to us and he said, I wanna buy your company. We're gonna buy, pay you ninety-five million. I said, that sounds good, let's do it. He strung us along for a few months finally ended up buying ExactTarget a few years later. Walke…”
Ryan AllisApr 18, 2024▶ 11:3427 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Insight
Software startups rarely need more than 1x ARR in equity capital
“Unless you're building a rocket ship company, or a hardware company, or a defense manufacturing company, you don't need more than one extra ARR in, in equity capital in order to scale. And certainly not before you figure out what your unit economics are.”
Ryan AllisApr 18, 2024▶ 4:3627 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
AssertionNot checkable as stated
Bill Gates Sr.'s law firm sent iContact a cease-and-desist in 2003
“We did the same thing with Microsoft List Builder back in 2003 when they were around, and what we got was a cease and desist letter from Bill Gates' dad's law firm.”
Ryan AllisApr 18, 2024▶ 6:1327 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Insight
Bundling shared account managers let iContact increase monthly pricing 20x
“If we just add a shared account manager, we can take the same product and sell it for 20 times the price. So instead of selling it for 50 dollars a month, we sold it for a thousand dollars a month, and you got a shared account manager and a couple extra featur…”
Ryan AllisApr 18, 2024▶ 14:1627 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
AssertionNot checkable as stated
iContact took zero outside capital until reaching $1M ARR
“We didn't take any outside capital. We lived in the office for the first year. We took no salaries for the first three years and just accrued them. And then once we got to a million, then we raised capital.”
Ryan AllisApr 18, 2024▶ 1:5527 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
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