Everlance Tripled Paid Subscribers From 10,000 to 30,000 in One Year
Alex Marlantes · 1240 Everlance Passes $150k in MRR, Saves 30,000 Customers Big Time Tax Dollars · Dec 16, 2018 · at 7:47
Alex Marlantes discusses Everlance's year-over-year subscriber growth with host Nathan Latka.
0:00 / 0:06exact quote · 6.6s
720p mp4 · rendered on demand · StarZero watermark
“Growth has been great. So I think around this time last year, we were just past 10,000 paid subs.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Alex Marlantes
Everlance Captures Competitor Leads by Winning App Store Comparisons
“What we really sort of pride ourselves on is having the best rated app. And so a lot of times people will go to the app store and compare. And so, you know, when someone's educated, like, oh, I should do something like this. Well, they'll do is they'll take al…”
Everlance Reaches 30,000 Paid Subscribers Out of 400,000 Registered Users
“So I think the last numbers we've sort of released is a little over 400,000 registered users. And then you have that sort of long funnel. A lot of folks continue to use that for free. It was of course churn. And we have a little over the last numbers we report…”
Everlance Experiences 2% Monthly Net Churn on Paid Subscriptions
“On, on paid, paid subs because a lot of it's sort of annualized, you know, a lot of that churn will happen on month 12 slash month 13, but typically we see, including that, around two percent monthly churn.”
Everlance Targets Two-Month CAC Payback on $60 Annual Subscriptions
“The general philosophy is we never want to pay for a user that, you know, has, you know, ideally we can get sort of like a two month payback period because of, you know, they'll do that annual subscription and pay us 60 dollars, but we never want to see anythi…”
Everlance Raised Under $3 Million to Reach 30,000 Paid Subscribers
“In total, we've raised a little less than three million.”
Marlantes Notes 1,000 Tracked Business Miles Yields $540 Tax Deduction
“Every thousand miles you track is worth up to, you know, 540 dollars as a deduction, and so for a lot of folks, mileage could be sort of the most valuable source of their business write-offs, and they just don't pay attention to it”