Everlance Captures Competitor Leads by Winning App Store Comparisons
Alex Marlantes · 1240 Everlance Passes $150k in MRR, Saves 30,000 Customers Big Time Tax Dollars · Dec 16, 2018 · at 4:26
Everlance CEO Alex Marlantes discusses user acquisition strategy and piggybacking on category awareness created by larger competitors like Intuit and MileIQ.
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“What we really sort of pride ourselves on is having the best rated app. And so a lot of times people will go to the app store and compare. And so, you know, when someone's educated, like, oh, I should do something like this. Well, they'll do is they'll take all their phone and they'll search for, you know, a generic search term. So like mileage log, we also do a lot on the expense side you know, tax deductions, you know, employee reimbursement, things like that. And then, you know, we really just focused on having an incredible sort of product and good ratings and reviews, and then we'll pick up users that way.”
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“Every thousand miles you track is worth up to, you know, 540 dollars as a deduction, and so for a lot of folks, mileage could be sort of the most valuable source of their business write-offs, and they just don't pay attention to it”