Disclosure certainty 4/5 debate potential 1/5

Trustmary is fully bootstrapped using revenue from video agency operations

Arttu Haho · TrustMary: Transition from $2m Agency to $200k SaaS · Jun 2, 2020 · at 4:22

Trustmary founder Arttu Haho explains how the company funded its transition from a services agency into a SaaS business.

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“So we are bootstrapped to this point and yeah, that's how we have made money in the history and that's our core.”

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More from Arttu Haho

Disclosure
Founder Arttu Haho is ready to sell Trustmary for $10M today
“If you give me 10, then I can, I'm ready to do it today.”
Arttu Haho Jun 2, 2020 ▶ 18:13 TrustMary: Transition from $2m Agency to $200k SaaS
Assertion Not checkable as stated
Trustmary's average contract value exceeds €1,000 per month
“Currently kind of our annual average contract value is more than a thousand euro per month, but that's kind of the messy, the data we have currently.”
Arttu Haho Jun 2, 2020 ▶ 3:07 TrustMary: Transition from $2m Agency to $200k SaaS
Assertion Not checkable as stated
Trustmary's software business reaches €208,000 in annual recurring revenue
“So actually our ARR at the moment is 208,000 in Euro.”
Arttu Haho Jun 2, 2020 ▶ 5:28 TrustMary: Transition from $2m Agency to $200k SaaS
Assertion Partly supported
Trustmary bootstrapped video testimonial agency to €2.5M annual revenue
“Like, when you are doing a project business, we bootstrap that from zero to 2.5 million in euro per year.”
Arttu Haho Jun 2, 2020 ▶ 7:32 TrustMary: Transition from $2m Agency to $200k SaaS
Disclosure
Trustmary paused US and European marketing after finding product too generic
“We started putting efforts on sales and marketing, for example, in the US and into Europe somewhere The more effort somewhere in the November, December, but then we didn't get a lot of results. So that's why we have been, we scaled that down for a couple of mo…”
Arttu Haho Jun 2, 2020 ▶ 11:58 TrustMary: Transition from $2m Agency to $200k SaaS
Assertion Supported
Trustmary has been profitable since inception and reinvests all profits
“Yeah, we have been profitable from the beginning, and all the money we have been basically making, we have been investing our future, so currently it's software where we are investing most. We have been aiming for, kind of, the zero margin for, until this poin…”
Arttu Haho Jun 2, 2020 ▶ 15:38 TrustMary: Transition from $2m Agency to $200k SaaS
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