Assertion certainty 4/5 debate potential 2/5

Holliday: Citia customer study showed 90% cost reduction and 10x metric gains

Linda Holliday · 992 Is She Building The New Wordpress for Enterprise? · Apr 12, 2018 · at 17:21

Linda Holliday is the founder and CEO of modular content platform Citia, discussing the platform's ROI for enterprise clients with Nathan Latka.

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“One of our customers did a study where 90% out cost solution. And at the same time, we have a huge impact on metrics, so it's often 10 times the metrics they got in the prior strategies and tactics”

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Opinion
Holliday: Publishers are romantic about content; enterprises like GE focus on winning
“You know, the problem with publishers is they're very romantic about what they make. GE just wants to survive or win.”
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Opinion
Holliday: Citia's enterprise customer retention is permanent like Oracle or AWS
“I think permanent myself. I mean, I can be proved wrong, but I think it's just like an Oracle or AWS”
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Prediction Not checkable as stated
Holliday: All digital content is transitioning to streaming formats
“So all content's going there. It's going to stream. So every company has to make streaming content. If they want to participate, In the next internet.”
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Disclosure
Holliday: Citia prices by content cards rather than user seats
“So instead of pricing by the seat, we price by cards.”
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Insight
Holliday: Content architecture has shifted from monolithic websites to modular streams
“Because what's happened is we've kind of gone to a small piece ecology. Like a lot of what was built in the past was built on almost like a high rise. Like you had a giant website and you had all these special purpose digital content elements and they're big a…”
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Insight
Holliday: Managing unsynced enterprise media across channels creates liability
“Managing all of that media across all these regions and channels is not just difficult. It's a liability issue.”
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