Ruggiero: Prospect.io fully loaded CAC is about $50 per customer
Vincenzo Ruggiero · EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers · Aug 11, 2016 · at 14:33
Vincenzo Ruggiero, founder and CEO of Prospect.io, breaks down acquisition costs and payback periods with Nathan Latka.
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“Yeah, if you include the salaries, we turn around, yeah, at 50, 50 dollars per customer.”
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More from Vincenzo Ruggiero
Ruggiero: Raising big VC is not normal; companies must make money first
“And I don't think this is the normal way to be an entrepreneur. I really believe a company should do money, you know before everything else.”
Prospect.io reaches $17,000 in MRR six months after launch
“This month monthly recurring revenue. It's 17 K.”
Prospect.io reports $45 ARPU and roughly 400 paying customers
“Today our path with our, yeah, our average revenue per account is 45 dollars. Yeah, per month. And we have four yeah, around 400 customers. Paying customers today.”
Ruggiero: Prospect.io raised a $60k angel seed round in Belgium
“We just raised a very small seed round with one of my friends and an entrepreneur here in Belgium. They just put, you know, 60 K 66 zero at the beginning.”