Woopra had 50,000 free active projects before introducing paid plans
Elie Khoury · EP 497: Woopra $1M Raised, $1.6M 2015 Revenue, $300k MRR To Help Businesses Get Smarter with CEO Elie Khoury · Dec 3, 2016 · at 8:08
Elie Khoury, CEO of Woopra, recounts the early founding history and freemium traction of the customer intelligence platform.
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“We actually started building the product in 2007. We launched in early 2008 and we operated on a freemium model for a couple of years. We did not charge our customers at all. We actually got to a point where we had about 50,000 active projects on the system using the products for free.”
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More from Elie Khoury
Woopra claims zero enterprise churn over the past two years
“The interesting thing is that on the enterprise edition side, we haven't churned a single customer over the past two years.”
Woopra has 100,000 active projects and 1,000 paying businesses
“So we have about a 100,000 active projects on our system. Out of those, we have a thousand that is like premium paying businesses.”
Woopra enterprise customers average $30k ARR, SMBs average $3k ARR
“So our average enterprise customer today is worth around 30,000 dollars a year and the small business customers about 3000 dollars a year.”
Woopra spends $1,000 to $2,000 to acquire a customer
“We're actually spending about One to 2000 dollars to acquire a customer.”
Woopra aims to hit 100% YoY growth before raising another round
“So we're giving ourselves six more months at this point to figure that out and maybe get ourselves from 50% growth to a hundred percent growth every year. That can put us in a much better position to raise a better round of funding on better terms.”