Patrik Fagerlund, CEO of WideSpace, explains the company's fee structure and volume discounts for customer ad spend.
Assertion Not checkable as stated
Fagerlund: WideSpace services 75% of top 50 global advertisers
“So I think of the top 50, top 50 global advertisers, we service 75% of them.”
Assertion Not checkable as stated
Fagerlund: WideSpace Has Zero Ad Fraud and Offers a Fraud Guarantee
“We have deeper integration, so we can actually control what, where we service ads, and there is very little fraud, which you will see, and we actually have a fraud guarantee, so fraud you will see a lot in the ad tech business. We have zero.”
Disclosure
Fagerlund: WideSpace Rejected Strategic Investors to Maintain Market Neutrality
“No, it's non-strategics, and we, over the years, we had sort of propositions from strategics, but we actually turned them down so this is more VC, VC fund, and because it's, as soon as you move in that direction, a strategic player might be that you can't work…”
Assertion Not checkable as stated
Fagerlund: WideSpace Provides a 100% Ad Viewability Service
“We do a lot of viewability, where we can basically have a service, a hundred percent viewability, and, That is sort of not very often you see that in the industry either.”
Insight
Fagerlund: Publisher Exclusivity in Ad Tech Has Largely Disappeared
“Today it's a lot more open, so you will be, basically, either you do header bidding, where everybody bid for a certain inventory, or you have the old model, which is a waterfall, where we might come in with a really high CPM prices, and then we will be very hi…”
Disclosure
Fagerlund: WideSpace processes $30M-$40M in volume with 130 employees
“So today we're in the area of above thirty million dollars, or close to forty million dollars 130 people”