Fagerlund: WideSpace Rejected Strategic Investors to Maintain Market Neutrality
Patrik Fagerlund · 788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised · Sep 20, 2017 · at 11:28
Patrik Fagerlund is the CEO of mobile ad tech platform WideSpace. He explains why the company raised venture capital rather than corporate strategic funding.
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“No, it's non-strategics, and we, over the years, we had sort of propositions from strategics, but we actually turned them down so this is more VC, VC fund, and because it's, as soon as you move in that direction, a strategic player might be that you can't work with other strategics, and therefore we just kept off that track.”
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More from Patrik Fagerlund
Fagerlund: WideSpace services 75% of top 50 global advertisers
“So I think of the top 50, top 50 global advertisers, we service 75% of them.”
Fagerlund: WideSpace Has Zero Ad Fraud and Offers a Fraud Guarantee
“We have deeper integration, so we can actually control what, where we service ads, and there is very little fraud, which you will see, and we actually have a fraud guarantee, so fraud you will see a lot in the ad tech business. We have zero.”
Fagerlund: WideSpace Takes a 50% Fee on $100K Annual Ad Spend
“So if you're a customer, you typically pay 50% of that spend to make use of the technology. If you go then of course it's a volume game. The more you pay the less we charge basically.”
Fagerlund: WideSpace Provides a 100% Ad Viewability Service
“We do a lot of viewability, where we can basically have a service, a hundred percent viewability, and, That is sort of not very often you see that in the industry either.”
Fagerlund: Publisher Exclusivity in Ad Tech Has Largely Disappeared
“Today it's a lot more open, so you will be, basically, either you do header bidding, where everybody bid for a certain inventory, or you have the old model, which is a waterfall, where we might come in with a really high CPM prices, and then we will be very hi…”