Blue Rabbit fired its sales team and reduced total headcount to five
Bernardo Letayf · Get More People to Take Your Online Course w/ Gamification, Solo Founder, $100k in ARR · Jun 4, 2020 · at 7:27
Bernardo Letayf, founder of gamified learning platform Blue Rabbit, details team restructuring and shifting away from a dedicated sales force.
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“Right now it's we were seven when you last interviewed me. Now we went back, we went down to four, but we have now a fifth person who helps me deliver content and designed experiences, which is a different way. And we got rid of the salespeople because they were not selling the way we wanted.”
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More from Bernardo Letayf
Blue Rabbit bought back an angel investor's 15% stake at zero return
“We bought him for, we paid him back the same amount, only 24, 25,000, but it was before the five-year contract.”
Blue Rabbit sustains a five-person team in Mexico on $75,000 ARR
“Some of them will only earn on commission, and in case, whenever an event comes up, and fortunately, we're using Mexican salary, so 75,000 dollars is a lot of money for a Mexican company, so we have plenty to provide.”
Blue Rabbit grew revenue from $24,000 to $75,000 in under a year
“Last year, but we went from making 20 four to 75,000 in less than one year.”
Letayf projects Blue Rabbit will reach up to $150,000 ARR in 2020
“I hope we get there to at least 120, 150.”
Blue Rabbit restricts event volume due to manual custom content demands
“So we have, instead of having 2000 events a year, we're having 20, or we're having 40, and we have to run them ourselves. So we're not growing faster because our platform, ah, the client hires us, they want us to build the content.”