Disclosure certainty 4/5 debate potential 1/5

CoryGFitness offers an $8.99 monthly membership across 50+ countries

Corey McGregor · EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com · Aug 13, 2016 · at 2:02

Cory Gregory, fitness entrepreneur and co-founder of MusclePharm, explains the pricing and geographical reach of his digital subscription business, CoryGFitness.com.

0:00 / 0:11exact quote · 11.6s
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“I have an eight 99 membership for all my programming, all my diet plans, my interaction, and I have members in over 50 countries that at CoreyGFitness.com, and it's been a really good business for me, and it's been a lot of fun.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Corey McGregor

Assertion Partly supported
MusclePharm generated $500M in cumulative sales over seven years
“Muscle Farm has sold about five hundred million in products total since inception in about seven years, and since I walked away from being an executive there, I started on this”
Corey McGregor Aug 13, 2016 ▶ 2:16 EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
Disclosure
Cory Gregory retains approximately 3% equity in MusclePharm following dilution
“So I think all in now it's probably about three percent after we diluted it down to raise capital.”
Corey McGregor Aug 13, 2016 ▶ 3:43 EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
Assertion Partly supported
MusclePharm raised $35M to $40M total capital before Gregory's departure
“Only about, I think, three million at that point. Okay. But total all in, we raised between 35 and forty million by the time I left, roughly.”
Corey McGregor Aug 13, 2016 ▶ 4:32 EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
Assertion Supported
MusclePharm reached 40,000 retail doors across 100 countries in distribution
“Dude, we had like, and still do like 40,000 doors. I mean, a hundred countries in distribution.”
Corey McGregor Aug 13, 2016 ▶ 8:11 EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
Assertion Not checkable as stated
Cory Gregory's Old School Gym produces six-figure cash flow without employees
“I think we did about maybe 60,000 dollars In profit from the gym itself and another maybe 60 or 70,000 dollars from the clothing too. So we do, so it's a six-figure cash flow business, key card facility, no, no employees, very, very basic model.”
Corey McGregor Aug 13, 2016 ▶ 10:57 EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
Assertion Not checkable as stated
Corygfitness.com generated $34,000 in revenue during its first month
“I started the website December fifth. It did 34,000 dollars in the first month.”
Corey McGregor Aug 13, 2016 ▶ 14:24 EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
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