Medina: Outreach acquired Sales Hacker to educate the market
Manny Medina · Look Back: Can Outreach beat Vista Backed Salesloft? · Mar 21, 2022 · at 7:21
Outreach CEO Manny Medina explains the strategic motivation behind acquiring sales media and community company Sales Hacker.
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“So we bought sales hackers so that we can actually have access to educating the community. What we figure is that our impediment to long-term growth was education, was educating the market that any of the stuff that we're doing is actually possible.”
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