Zitoun: First Submagic promo video directly drove $3k MRR
David Zitoun · How I Built my AI Tool SubMagic to $667k/Month With a Tiny Team and No Funding · Jun 10, 2025 · at 13:23
David Zitoun, co-founder of AI video tool Submagic, describes the proof-of-concept short video he used to prove the affiliate model worked to early creators.
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“Myself, I did it once and the short form went, I think it did like a 100,000 views and it drives like 3000 dollars MRR directly.”
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More from David Zitoun
Zitoun: Submagic offers a 30% lifetime recurring affiliate commission
“We give 30% revenue on the lifetime value of the customers.”
Zitoun: Submagic experiences a very high 15% monthly customer churn
“Our churn is around 15% today, so it's very high, month over month.”
Zitoun: Submagic hit $8M ARR in three years
“Today we are at eight million RR company is three years old.”
Zitoun: Submagic scaled from zero to $1M ARR in three months
“So we hit a million in ARR three months exactly after we get our first customers. So we had a first customer the first of May, 2023. We get, we reached million of ARR the first of August. Exactly.”
Zitoun: Affiliates generate 20% of Submagic's total revenue
“So affiliation today represents, like, 20% of our revenue. Like, 20% of our global revenue is coming from affiliation.”
Zitoun: Affiliate videos drive huge untracked brand awareness beyond link clicks
“You don't see how much business affiliation is bringing to your business Like, without tracking the link. There are so many videos, like, when you make a YouTube video talking about Submagic, maybe, like, a small percentage is gonna click on the link, but a lo…”