Tally held the #1 spot on Product Hunt for 23 hours
Marie Martens · How We Bootstrapped to $50k MRR with Team of 2 · May 24, 2023 · at 9:52
This episode carries Marie Martens's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Marie Martens, co-founder of form builder Tally, describes the company's March 2021 Product Hunt launch.
0:00 / 0:10exact quote · 10.2s
720p mp4 · rendered on demand · StarZero watermark
“We were like product number one for 23 hours of the day and then we kind of lost the spot in the last hour. We ended up product number four, but that was not really important.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Marie Martens
Jotform and Typeform pricing is prohibitive for bootstrapped founders
“Then you have more well-known players like JotForm, TypeForm, but they can get really expensive. Especially when you're a bootstrap founder, because they have volume-based pricing. So, you know, you collect more than 10 submissions, and you need to start payin…”
Product-led growth is not economically viable in small niche markets
“Being a big fish in a little pond isn't really fruitful for product-led companies so the industry and the audience needed to be big enough to support our product-led growth since we were, we're going to invest a lot of time and energy into lowering the activat…”
Community-led growth lets Tally scale while keeping its internal team small
“So we're heavily relying on our product to grow but we also feel like that we should start focusing on community-led growth and that will kind of enable us to keep the team small while having our users helping us out with content creation, also customer suppor…”
Tally bootstrapped to $50K MRR with a team of four
“We bootstrapped our form builder tool, Tally to 50 K MRR with a team, a small team of four.”
Tally offers unlimited forms and submissions for free
“We also made it largely free, which is one of our USBs so basically you can access anything that you need to create, to share forms for free, and you can also collect unlimited number of submissions and create unlimited Number of forms for free.”
Tally cold-emailed competitors' Product Hunt upvoters to acquire its initial users
“We would reach out to them and do this over and over and over again for about half a year actually. So we had contacted thousands of people by called Outreach, and that is how we found our first users in a very non-scalable way.”