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Jensen: Solo SEO uses roughly 50-50 revenue splits with hosting partners

Michael Jensen · 1119 "Channel partners gave us 200,000 customers, $40m ARR" · Aug 17, 2018 · at 8:52

Michael Jensen, co-founder of Solo SEO, discusses partner kickbacks and unit economics for channel distribution with Nathan Latka.

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“We, we've done mostly fifty-fifty or even 60 or forty-sixty.”

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More from Michael Jensen

Assertion Not checkable as stated
Jensen: Solo SEO scales to over 200,000 active customers
“We've, we're now over 200,000 active customers.”
Michael Jensen Aug 17, 2018 ▶ 4:01 1119 "Channel partners gave us 200,000 customers, $40m ARR"
Assertion Not checkable as stated
Jensen: Web hosting channel partners prohibit software providers from upselling customers
“A lot of the hosting companies, they don't want us to upsell the customers cause they're their customers.”
Michael Jensen Aug 17, 2018 ▶ 8:57 1119 "Channel partners gave us 200,000 customers, $40m ARR"
Assertion Not checkable as stated
Solo SEO grew only 2% to 5% over the past year
“Well, over the past year, we've grown probably between two and five percent is, is what I would say.”
Michael Jensen Aug 17, 2018 ▶ 14:28 1119 "Channel partners gave us 200,000 customers, $40m ARR"
Assertion Not checkable as stated
Jensen: Most Solo SEO customer growth comes from hosting partnerships
“Most of that comes with partnering with hosting companies but we do do a lot of direct customers as well.”
Michael Jensen Aug 17, 2018 ▶ 4:15 1119 "Channel partners gave us 200,000 customers, $40m ARR"
Assertion Not checkable as stated
Jensen: Solo SEO operates with around 12 total employees
“We're about we only have about 12 employees total.”
Michael Jensen Aug 17, 2018 ▶ 4:53 1119 "Channel partners gave us 200,000 customers, $40m ARR"
Assertion Not checkable as stated
Jensen: Solo SEO landed EIG distribution via Bluehost founder Danny Ashworth
“The first one that we landed was with so one of my business partners is Danny Ashworth, and he was, he started Bluehost itself, and then Bluehost got bought out, and so the company that bought them out, that was our first hosting company that we were in.”
Michael Jensen Aug 17, 2018 ▶ 6:12 1119 "Channel partners gave us 200,000 customers, $40m ARR"
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