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Mohan Finds SaaS Buyers Overestimate Ticket Volume Compared to Seat Count

Ana Mohan · SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how? · Aug 5, 2020 · at 3:44

Ana Mohan, founder of customer support SaaS SupportBee, explains why the company abandoned usage-based ticket pricing in favor of per-seat pricing.

0:00 / 0:18exact quote · 18.6s
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“We experimented actually with a ticket volume based model. And while we thought it was great, a lot of our customers thought it was great. We found out that people really tend to overestimate the ticket volume. So they tend to be much more aware of how many people are going to be versus how many tickets they're going to have.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Ana Mohan

Disclosure
SupportBee Reached $45k MRR Without Ever Investing in Marketing or Sales
“We have to our own detriment. We've never really invested anything in marketing. We've never had a sales team and it's great that we got so far, but I think we sort of want to shake things up a bit now.”
Ana Mohan Aug 5, 2020 ▶ 8:26 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
Disclosure
Mohan: SupportBee will avoid venture capital but consider revenue-based financing
“Not at the moment because I think I'm pretty I think unlike 10 years back now, I know what story sort of you need to sell. So not at the moment. But let's, I'm curious to see how things pan out in the next 12 months, and based on that, if we need to, then yes.…”
Ana Mohan Aug 5, 2020 ▶ 16:39 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
Assertion Not checkable as stated
SupportBee Generates Approximately $45K in Monthly Recurring Revenue
“So it's about 45,000 a month. Some of them are on annual, some of them are on monthly, but that's the average.”
Ana Mohan Aug 5, 2020 ▶ 6:03 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
Disclosure
Mohan: SupportBee signs up about 120 free trials per month
“I think we sign up about and this number has stayed fairly constant which is what we want to grow now. It's about a 120 a month.”
Ana Mohan Aug 5, 2020 ▶ 11:47 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
Disclosure
Mohan: SupportBee converts around 10% of free trials to paid
“I'd say about 10%, so like 12 to 15, something like that.”
Ana Mohan Aug 5, 2020 ▶ 12:05 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
Disclosure
Mohan: SupportBee maintains 2.5% to 3% monthly revenue and logo churn
“So on a monthly basis, the revenue churn looks about 2.5 To three percent, and I think the lower churn is about similar, three-ish percent.”
Ana Mohan Aug 5, 2020 ▶ 12:25 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
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