Price: Zendesk charges $1 per AnswerBot resolution to capture $10-$20 value
Matt Price · 1048 How Zendesk Figures Out Pricing and Product Strategy · Jun 7, 2018 · at 9:41
Matt Price, SVP of product portfolio at Zendesk, describes value-based monetization for AnswerBot, Zendesk's machine-learning automated resolution feature.
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“The value to a customer of them not having to have that question go to a support agent, which tends to cost, you know, can cost tens, 15, tens, 20 dollars is very, very high. So we decided to price that separately, and we charge one dollar per resolution on that as well”
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