Assertion certainty 4/5 debate potential 1/5

Shakhnovich: PDFfiller enterprise churn is under 2%, transactional churn near 9%

Borya (Boris) Shakhnovich · EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich · Nov 30, 2016 · at 6:30

Borya Shakhnovich, co-founder and president of PDFfiller, breaks down monthly gross customer churn across the company's product tiers.

0:00 / 0:08exact quote · 8.7s
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“The transactional part of the business is closer to the nine percent. The actual, you know, enterprise part of the business is much lower than two.”

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More from Borya (Boris) Shakhnovich

Assertion Not checkable as stated
Shakhnovich: PDFfiller recovers customer acquisition cost on first payment
“So we make money on the first payment.”
Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 11:41 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich
Disclosure
Shakhnovich: PDFfiller operates with zero salespeople
“Oh, by the way I forgot to mention we have zero salespeople.”
Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 14:41 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich
Assertion Not checkable as stated
Shakhnovich: PDFfiller manages 60M keywords and 4M monthly visitors
“We run sixty million keywords on top of SEO, SEM, And other digital marketing channels with tens of millions of landing pages that brings about four million people to the website on a monthly basis.”
Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 7:06 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich
Assertion Not checkable as stated
Shakhnovich: PDFfiller reached double-digit millions in 2015 revenue
“In 2015, that was last year. It's double digit millions.”
Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 13:38 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich
Assertion Not checkable as stated
Shakhnovich: PDFfiller has close to 200k customers and 150 employees
“And now we have close to 200,000 customers and 150 people working for the company.”
Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 4:36 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich
Disclosure
Shakhnovich: PDFfiller is completely bootstrapped and self-funded
“Self-funded, completely bootstrapped.”
Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 12:52 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich
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