Donuts operates as a wholesale domain registry for retail registrars.
Bruce Jaffe · 1003 With $150m Raised, He's Sold 3m "Weird" Domain Names · Apr 23, 2018 · at 3:11
Bruce Jaffe, CEO of Donuts, explains the business model of Donuts to host Nathan Latka.
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“We are a wholesaler and we will sell to a retailer such as HostGator or Squarespace or Goaty.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bruce Jaffe
Google maintains search ranking neutrality between new and legacy domain extensions.
“Google will say that, that new TLD and legacy TLDs they are in different. I'm sorry, top level domain. I hate it when I do that. So whether, so, so Google will say that there is no, a different, you know, bias one way or the other.”
Keyword-specific domain extensions like .coffee will likely improve SEO rankings.
“Clearly if somebody is searching for something around coffee and dot coffee is, Is the domain extension, then that's most likely going to be better, not worse.”
Domain sales will increasingly be bundled with hosting and email services.
“And I think this is where the world is going to, are going to bundle it in with another set of services, and so the markup is actually embedded in, I'm just going to get my hosting, or I'm going to get my email, or I'm going to get whatever new service, and th…”
Donuts holds the world's largest new domain portfolio with 240 extensions.
“We are the world's largest portfolio of new, top-level domains, so think of that as domains such as .coffee.life.today.news, et cetera. We have about 240 of them”