85% of Acuity Scheduling active users are on paid subscription plans
Gavin Zuchlinski · EP 429: SaaS w/ 16,000 Customers, 2007 Launched to Help Schedule, with CEO Gavin Zuchlinski · Sep 26, 2016 · at 10:57
Acuity Scheduling founder Gavin Zuchlinski explains why his freemium business model achieves an unusually high paid conversion rate among active users.
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“About 85% of our active users are actually on paid accounts. And only 15% on free ones.”
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More from Gavin Zuchlinski
Zuchlinski avoids scaling profitable marketing channels to prevent hiring staff
“When we find a profitable channel, I don't add more money into there. Just cause I said, I don't actually like hiring people that keeps me happy, keeps our team small, reduces communication overhead and keeps our customers happy too”
Zuchlinski keeps his team small primarily for his own enjoyment
“I think that it has all sorts of secondary benefits to when you keep things small, but the primary one is making it easy and manageable and enjoyable for myself.”
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“Gross customer churn is about eight percent per month.”
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“I, when I'm looking at a channel, if it's successful, I like to earn it back within a month.”