Swanick: GrowSumo Used Fake Logos Like Dropbox to Gain Early Traction
Luke Swanick · 1226 How GrowSumo is Covering Base Expenses While Growing Performance Based Revenue · Dec 2, 2018 · at 5:44
Luke Swanick, co-founder of partner marketing platform GrowSumo (later PartnerStack), describes the scrappy validation tactics the team used in early 2015 prior to being accepted into Y Combinator.
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“So they saw that there was nothing on our page, so we threw up fake logos, like, Zenefits was huge at the time, Dropbox, you know, those kinds of companies.”
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