Assertion certainty 4/5 debate potential 2/5

Aaron Ross grew personal income to $1M working 20-30 hours weekly

Jake Jorgovan · EP 334: Is He Creating The New Billion Dollar Direct Mail Industry? · Jun 23, 2016 · at 13:26

Jake Jorgovan, founder of Outbound Creative, names Predictable Revenue author Aaron Ross as a CEO he studies, citing his income growth and reduced work hours.

0:00 / 0:17exact quote · 17.3s
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“Aaron Ross of Predictable Revenue is definitely very interesting to me just because he's not just his business and his mindset there, but he's taken his personal income from 60 grand to over one million in personal income over five years while working only 20 to 30 hours per week, because he has nine kids.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jake Jorgovan

Insight
High-ticket B2B deals justify spending hundreds on physical direct mail outreach
“If you're doing deals that are 50, a 150,000, a 100,000 dollars, 200,000 dollars or more than like, you can spend a few hundred dollars to try to get in front of that because it's worth it if you get one out of even 10 of those.”
Jake Jorgovan Jun 23, 2016 ▶ 4:17 EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?
Assertion Not checkable as stated
Outbound Creative averages $15K monthly revenue with $11.5K in MRR
“We're generally averaging around 15 K per month right now. And I would say in our monthly recurring revenues sitting around 11 and a half.”
Jake Jorgovan Jun 23, 2016 ▶ 8:37 EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?
Disclosure
Outbound Creative charges $2K-$4K monthly retainers plus up to 15% commission
“Average retainer, they range Between anywhere from two grand to four grand and then a mixture of no commission on the high end of the cash down to up to a 15% commission on some clients who do on the lower cash side of the retainer.”
Jake Jorgovan Jun 23, 2016 ▶ 2:39 EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?
Disclosure
Outbound Creative sends physical cakes with custom URLs for B2B outreach
“The client is Lighthouse Conferencing. They're a Colorado based company. And one of the things we're doing for them to help get them in front of their clients is we're actually sending out cakes to their clientele with a custom URL on top. And so we put a cust…”
Jake Jorgovan Jun 23, 2016 ▶ 3:14 EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?
Disclosure
Outbound Creative passes all physical and mailing costs to clients
“What I ended up doing is I charged separately for our management and consulting fees. And then I just passed through any of the hard costs, the mailing costs, physical costs, all to the client.”
Jake Jorgovan Jun 23, 2016 ▶ 6:41 EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?
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