Vaibhav Kakkar, co-founder of RankWatch, explains why product development takes priority over paid acquisition.
0:00 / 0:15exact quote · 15.6s
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“We are not at a position to compete with the best players in our market. We still are like around six months to nine months away from, you know, having a couple of features which will make us you know, head on comparable with our top competitors.”
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More from Vaibhav Kakkar
AssertionNot checkable as stated
Kakkar: RankWatch has over 1,500 customers
“We have over 1500 customers right now.”
Vaibhav KakkarAug 30, 2018▶ 3:211132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
AssertionNot checkable as stated
Kakkar: RankWatch is growing 35% to 40% year-over-year
“We are growing at almost around 35, 40% year on year.”
Vaibhav KakkarAug 30, 2018▶ 3:441132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
Disclosure
Kakkar and his brother invested nearly $300,000 of personal funds into RankWatch
“We've put in almost 300,000 dollars of our own money in the car.”
Vaibhav KakkarAug 30, 2018▶ 5:441132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
AssertionContradicted
Kakkar: Digital Next sold for over £5 million
“Last company was sold over five million pounds.”
Vaibhav KakkarAug 30, 2018▶ 8:051132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
AssertionNot checkable as stated
Kakkar: RankWatch maintains around 2% to 3% monthly logo churn
“Yeah, around, around that. Some months are bad but mostly it stays around that.”
Vaibhav KakkarAug 30, 2018▶ 8:481132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
AssertionNot checkable as stated
Kakkar: Five-figure RankWatch enterprise clients retain for over 3-4 years
“Like we've had customers who pay us in five digits have, and they've stayed for over three, four years now.”
Vaibhav KakkarAug 30, 2018▶ 9:441132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
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