Assertion certainty 4/5 debate potential 1/5

Rokt has about 3,000 clients, mostly in the enterprise sector

Bruce Buchanan · Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation? · Mar 22, 2021 · at 2:36

Bruce Buchanan is the co-founder and CEO of Rokt, an e-commerce transaction optimization platform. He is discussing Rokt's customer base and market focus with Nathan Latka.

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“I got about 3000 clients now, mostly enterprise.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Bruce Buchanan

Prediction Held up
Rokt projects 2021 revenue of $170M despite COVID impact
“Our revenue numbers this year will be about one hundred and seventy million, but we also measure our underlying distance. That ticketing vertical and our travel vertical is still massively affected. So we should, Surpassed two hundred million in the underlying…”
Bruce Buchanan Mar 22, 2021 ▶ 2:50 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
Prediction Partly held up
Rokt expects 2021 gross profit of just under $90M
“No, we, our gross profit, if you will, it will be about just under ninety million. So we measure it It's a slightly different way we measure it, but yeah, if you looked at it on a gross profit or gross contribution level, it's about ninety million.”
Bruce Buchanan Mar 22, 2021 ▶ 3:33 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
Disclosure
Rokt operates a closed walled garden for advertising data
“Unlike a typical advertising value ecosystem where, and this is slightly different from product and marketing which the other two sides of our business, but on the advertising side, we are a closed wall garden, similar to like a Google. And so we clear everyth…”
Bruce Buchanan Mar 22, 2021 ▶ 5:41 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
Disclosure
Rokt nets 7 cents per ad dollar, passing 50% to partners
“Their contracts like JV's where we passed 50% of the transparent relationship. We then wear all the costs, which is about 43 cents in a dollar. So 50 cents goes apart. Now they see exactly what's happening. We're very transparent. We spend about 43 cents on te…”
Bruce Buchanan Mar 22, 2021 ▶ 6:26 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
Assertion Not checkable as stated
Rokt boosts add-on product take rates by 50% to 60%
“So if you sell insurance or whatever through rock and a customer's buying an airline ticket, you'll sell 60% more insurance because we get the right product, the right price. In front of that consumer when they're buying, we can manage the consumer relevancy a…”
Bruce Buchanan Mar 22, 2021 ▶ 8:11 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
Disclosure
Rokt raised an off-market $80M at a $450M pre-money valuation
“We raised eighty million dollars. It was a closed round, so we didn't go out to market. And so we raised it at four 50 pre-money.”
Bruce Buchanan Mar 22, 2021 ▶ 9:52 Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?
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