Disclosure certainty 3/5 debate potential 1/5

De Kuijper sold his first startup for a few million dollars

Martijn de Kuijper · EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper · Mar 3, 2017 · at 8:13

Martijn de Kuijper, founder of Revue, details the acquisition price of his first Dutch fintech startup to Nathan Latka.

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“Let's say a few million.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Martijn de Kuijper

Assertion Not checkable as stated
Revue experiences a monthly customer churn rate of roughly 10%
“Yeah, roughly 10%.”
Martijn de Kuijper Mar 3, 2017 ▶ 11:28 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Assertion Not checkable as stated
Revue's average revenue per paying user is $5 to $10 monthly
“It starts at five dollars and the biggest you know, most people are in the five dollar plan. So it's somewhere in between like five and 10 dollars.”
Martijn de Kuijper Mar 3, 2017 ▶ 3:20 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Disclosure
Revue raised its funding round on a $3M valuation cap note
“Now we did a three million cap and a 20% discount.”
Martijn de Kuijper Mar 3, 2017 ▶ 9:52 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Assertion Not checkable as stated
Revue has reached roughly 1,000 paying customers
“So we have roughly a thousand paying customers right now.”
Martijn de Kuijper Mar 3, 2017 ▶ 10:06 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Assertion Not checkable as stated
Revue has 20,000 registered users with a 10% active rate
“So in total we have 20,000 registered users. And then say roughly 10% is active.”
Martijn de Kuijper Mar 3, 2017 ▶ 10:47 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Disclosure
Revue's SaaS model offers a freemium tier and $5 monthly plan
“Right now we have a SaaS model where, you know, we have a freemium model. So up to 200 subscribers is for free. And after that you start paying five dollars a month and you can send up to 1500 subscribers and you get to you get more personal the customization …”
Martijn de Kuijper Mar 3, 2017 ▶ 2:50 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
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