Disclosure certainty 4/5 debate potential 1/5

Revue's SaaS model offers a freemium tier and $5 monthly plan

Martijn de Kuijper · EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper · Mar 3, 2017 · at 2:50

Martijn de Kuijper, founder and CEO of newsletter platform Revue, breaks down the company's SaaS pricing tiers.

0:00 / 0:21exact quote · 21.4s
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“Right now we have a SaaS model where, you know, we have a freemium model. So up to 200 subscribers is for free. And after that you start paying five dollars a month and you can send up to 1500 subscribers and you get to you get more personal the customization so you can change colors and remove our logo and these kind of things.”

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More from Martijn de Kuijper

Assertion Not checkable as stated
Revue experiences a monthly customer churn rate of roughly 10%
“Yeah, roughly 10%.”
Martijn de Kuijper Mar 3, 2017 ▶ 11:28 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Assertion Not checkable as stated
Revue's average revenue per paying user is $5 to $10 monthly
“It starts at five dollars and the biggest you know, most people are in the five dollar plan. So it's somewhere in between like five and 10 dollars.”
Martijn de Kuijper Mar 3, 2017 ▶ 3:20 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Disclosure
De Kuijper sold his first startup for a few million dollars
“Let's say a few million.”
Martijn de Kuijper Mar 3, 2017 ▶ 8:13 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Disclosure
Revue raised its funding round on a $3M valuation cap note
“Now we did a three million cap and a 20% discount.”
Martijn de Kuijper Mar 3, 2017 ▶ 9:52 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Assertion Not checkable as stated
Revue has reached roughly 1,000 paying customers
“So we have roughly a thousand paying customers right now.”
Martijn de Kuijper Mar 3, 2017 ▶ 10:06 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
Assertion Not checkable as stated
Revue has 20,000 registered users with a 10% active rate
“So in total we have 20,000 registered users. And then say roughly 10% is active.”
Martijn de Kuijper Mar 3, 2017 ▶ 10:47 EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper
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