Swiftpage CEO John Oechsle outlines the company's timeline for reaching the $100M ARR milestone in an interview with Nathan Latka.
Insight
Owning Conversion Requires CRM, Marketing Automation, and Service, Says Oechsle
“CRM is, is not where, where it's at. It's conversion and retention. If you look about where all the big boys are going right now, what are they all doing? They're all going after three legs of a stool that is makes up what I call conversion retention. And that…”
Insight
Oechsle: CRMs Have Superior Stickiness Compared to Marketing Automation Tools
“And the reason being is that it's super easy to switch out a marketing automation software, right? It's like, let me take my stuff out of there and put it in something else. If you design and start running your business on a solid CRM, it's a little bit more d…”
Assertion Not publicly verifiable
Swiftpage bought $70M of revenue while making only $4.5M
“So we're just a little four and a half million dollar company, and we bought like seventy million dollars worth of revenue.”
Assertion Not checkable as stated
Swiftpage flipped SalesLogix for 1.5x the cost of both acquisitions
“Now I will tell you that we divested off SalesLogix to Infor in 2014 so about a year after we acquired them, and I was able to divest Infor, or SalesLogix offer one and a half times what I paid for both the companies when I bought them together.”
Insight
Converting legacy software to SaaS requires enormous balance sheet cash
“So one of the things you need to realize everybody does is as they, as you go through a license and maintenance company and you convert it over to you know, SAS and subscription. You need an enormous amount of cash on your balance sheet. And your revenue looks…”
Assertion Not checkable as stated
250 certified consultants drive 50% of Swiftpage's global revenue
“We call them ACC's or act certified consultants. There's about 250 of those around the world. And they're they represent about 50% of our revenue right now, so it's a very, very strong channel for us.”