Maria Seidman, CEO of event app platform Yapp, discusses the company's financial model and funding history with Nathan Latka.
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“The current version of the business, which is a SaaS, you know, a SaaS business that's profitable so we continue to bootstrap.”
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More from Maria Seidman
AssertionPartly supported
Seidman: There are 2 million conferences annually in the US alone
“There are two million different conferences in the U S alone.”
Seidman: Yapp targets ARPU and enterprise expansion over app count
“We're not necessarily focused on the number of apps and that's how we count it, not necessarily events, but we are focused on increasing our average revenue per user, and we are focused on going further and further deeper into the enterprise.”
Seidman: Real Conferences Do Not Use Facebook Events
“Real conferences and don't really use Facebook events for their events. As you know, use it for social things. Hey, we're getting together in the park, et cetera.”
Seidman acquired early customers by pitching in trade show bars
“Well, very, very early on in the business we couldn't afford to go to trade shows as an exhibitor, because, you know, that, like, can set you back six grand or more to have a booth, so I would just sneak in as an attendee, especially because a lot of times att…”
Seidman: National Pole Dancing Championship Uses Yapp for Tour Events
“Our customer, the National Pole Dancing Champion. Exactly. You know, they just had their national championships. They took it around the country, around the world, and they had a YAP app for each of those events.”
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