Mention is willing to spend up to $1,000 CAC for mid-market customers
Matt Vaxelaire · 630: Mention Helping 4000 Customers With Google Alerts on Steroids, All Paying Minimum $60/mo for $240k in MRR with CEO Matthieu Vaxelaire · Apr 15, 2017 · at 13:59
Mention CEO Matthieu Vaxelaire explains their target customer acquisition cost parameters for mid-market accounts to Nathan Latka.
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“I can go easily. I can go up to one K to pay for a bank.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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“So we have the SME type of customers that pays on average, 65 a month. And then we have the mid market that pays on average 400 a month.”
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“Ogilvy is using Mansion to track campaigns they're building for their own clients.”
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“On a monthly basis, we have more than 600,000 users, and we have several paying, several thousand paying customers. More than 4000 paying customers.”
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“Yes, at least... As a very minimum... Higher than that. Yeah.”