SaleCycle founder Dominic Edmonds shares customer retention and lifetime value metrics on Nathan Latka's podcast.
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“So our LTV at this moment, as it continues to grow, sits just under 400,000 dollars.”
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More from Dominic Edmonds
Opinion
Legacy marketing clouds fail to deliver because of cobbled-together acquisitions
“If you consider the marketing cloud providers that have been built and been constructed on technology that was acquired and cobbled together, it was never designed to work in tuition, meaning that actually they make a lot of promises they can't deliver on.”
Dominic EdmondsDec 13, 2018▶ 13:241237 Why He Gave Up $5m Agency for Customer Data SaaS Play
Disclosure
SaleCycle transitioned to a 100% flat fee pricing model
“And now we've moved into a 100% flat fee model, which again matches with the same kind of fees people would have been paying us on average, but it smooths it out rather than making it choppy, I guess.”
Dominic EdmondsDec 13, 2018▶ 3:291237 Why He Gave Up $5m Agency for Customer Data SaaS Play
Insight
Founders can learn more from SaaS pricing edge cases than averages
“Whilst they exist, they're averages. The edge cases are the things you can learn more from. Why is it you have a customer who pay less? What's the unique case opportunity there? What is the wider opportunity to get them to pay more? Why would someone pay vastl…”
Dominic EdmondsDec 13, 2018▶ 17:011237 Why He Gave Up $5m Agency for Customer Data SaaS Play
AssertionNot checkable as stated
SaleCycle averages around $5,000 per month in customer MRR
“Yeah, on average, you'd be looking at a monthly MRR, which is technically what we live in. We'd be talking around about the 5000 dollars a month, Mark.”
Dominic EdmondsDec 13, 2018▶ 4:211237 Why He Gave Up $5m Agency for Customer Data SaaS Play
Disclosure
SaleCycle scaled globally after raising just £80,000 in outside funding
“I think we're the definition of bootstrapped, and certainly in terms of US terms. So we raised 80,000 pounds of investment to build this”
Dominic EdmondsDec 13, 2018▶ 5:511237 Why He Gave Up $5m Agency for Customer Data SaaS Play
AssertionNot checkable as stated
SaleCycle is growing its software business at 30% year-over-year
“So growing at 30% a year on you.”
Dominic EdmondsDec 13, 2018▶ 9:171237 Why He Gave Up $5m Agency for Customer Data SaaS Play
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