Opinion
Legacy marketing clouds fail to deliver because of cobbled-together acquisitions
“If you consider the marketing cloud providers that have been built and been constructed on technology that was acquired and cobbled together, it was never designed to work in tuition, meaning that actually they make a lot of promises they can't deliver on.”
Disclosure
SaleCycle transitioned to a 100% flat fee pricing model
“And now we've moved into a 100% flat fee model, which again matches with the same kind of fees people would have been paying us on average, but it smooths it out rather than making it choppy, I guess.”
Insight
Founders can learn more from SaaS pricing edge cases than averages
“Whilst they exist, they're averages. The edge cases are the things you can learn more from. Why is it you have a customer who pay less? What's the unique case opportunity there? What is the wider opportunity to get them to pay more? Why would someone pay vastl…”
Assertion Not checkable as stated
SaleCycle averages around $5,000 per month in customer MRR
“Yeah, on average, you'd be looking at a monthly MRR, which is technically what we live in. We'd be talking around about the 5000 dollars a month, Mark.”
Disclosure
SaleCycle scaled globally after raising just £80,000 in outside funding
“I think we're the definition of bootstrapped, and certainly in terms of US terms. So we raised 80,000 pounds of investment to build this”
Assertion Not checkable as stated
SaleCycle is growing its software business at 30% year-over-year
“So growing at 30% a year on you.”
Assertion Not checkable as stated
SaleCycle reaches over 500 customers and 5 years of profitability
“I've got north of 500 customers.
we've been profitable for five years.”
Assertion Not checkable as stated
SaleCycle achieves 91% gross retention and 101% net revenue retention
“91%, and net retention, a 101.”
Disclosure
SaleCycle rejects inbound acquisition offers for its proprietary customer data
“We've had a lot of inquiries inbound asking us as to whether we would actually sell that data into parties such as that because they see the value in it. At this moment in time, we're not looking to do that. We're looking to further enhance that data, further …”
Assertion Not checkable as stated
SaleCycle reports a CAC payback period of around 5.6 months
“So we pay back around about 5.6 months.”
Assertion Not checkable as stated
SaleCycle reports customer lifetime value of just under $400,000
“So our LTV at this moment, as it continues to grow, sits just under 400,000 dollars.”
Disclosure
SaleCycle employs 180 people globally, including 35 in the US
“Team size in the U.S. Is 35, but globally 180.”
