Shapiro: DialogTech targets an 18 to 24 month gross margin payback
Irv Shapiro · 797: SaaS: How He Did $30m 2016 Revenue And Will Hit $40m This Year · Sep 29, 2017 · at 16:42
DialogTech CEO Irv Shapiro explains how the company defines and models its customer acquisition cost (CAC) payback targets.
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“Our goal is to have an 18 to 24 month gross margin payback.”
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More from Irv Shapiro
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“We'll approach forty million dollars of revenue this year.”
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“20 16 was about thirty five million dollars of revenue.”
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“Our customers pay us anywhere from about 150 dollars a month. To over a 100,000 dollars a month, depending on the scale of the business.”
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“I can tell you exactly. It's right around a thousand dollars a month.”