This episode carries Ryan Allis's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Ryan Allis, co-founder of iContact, breaks down customer volume and revenue splits between SMB and enterprise segments during the company's growth to $50M ARR.
0:00 / 0:10exact quote · 10.2s
720p mp4 · rendered on demand · StarZero watermark
“So we had 68,000 SMB customers, 1400 enterprise customers. Now, if you do the math, it's about thirty million in SMB revenue, twenty million in mid-market or enterprise revenue.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Ryan Allis
AssertionNot checkable as stated
iContact scraped Constant Contact newsletters to acquire its first 500 customers
“We subscribed to about a 100,000 of their customers' newsletters, and then as soon as we got them, we'd send a reply back offering them half off. That got us our first 500 customers.”
Ryan AllisApr 18, 2024▶ 5:5727 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
AssertionNot checkable as stated
Marc Benioff offered $95M for iContact before walking away in 2009
“In 2009, Marc Benioff reached out to us and he said, I wanna buy your company. We're gonna buy, pay you ninety-five million. I said, that sounds good, let's do it. He strung us along for a few months finally ended up buying ExactTarget a few years later. Walke…”
Ryan AllisApr 18, 2024▶ 11:3427 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Insight
Software startups rarely need more than 1x ARR in equity capital
“Unless you're building a rocket ship company, or a hardware company, or a defense manufacturing company, you don't need more than one extra ARR in, in equity capital in order to scale. And certainly not before you figure out what your unit economics are.”
Ryan AllisApr 18, 2024▶ 4:3627 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
AssertionNot checkable as stated
Bill Gates Sr.'s law firm sent iContact a cease-and-desist in 2003
“We did the same thing with Microsoft List Builder back in 2003 when they were around, and what we got was a cease and desist letter from Bill Gates' dad's law firm.”
Ryan AllisApr 18, 2024▶ 6:1327 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Insight
Bundling shared account managers let iContact increase monthly pricing 20x
“If we just add a shared account manager, we can take the same product and sell it for 20 times the price. So instead of selling it for 50 dollars a month, we sold it for a thousand dollars a month, and you got a shared account manager and a couple extra featur…”
Ryan AllisApr 18, 2024▶ 14:1627 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Disclosure
Ryan Allis Made About $15M Post-Tax From iContact's $169M Exit
“I ended up making about fifteen million dollars after taxes but that's good.”
Ryan AllisApr 18, 2024▶ 17:0027 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.