Selling complete product bundles upfront increases churn if features go unused
Adam Robinson · 1249 Hireology Passes $20m in ARR, Helping 5000+ Businesses Hire Better · Dec 25, 2018 · at 13:30
Adam Robinson, CEO of Hireology, discusses product packaging, pricing strategy, and initial contract scoping.
0:00 / 0:10exact quote · 10.2s
720p mp4 · rendered on demand · StarZero watermark
“What we've learned over the years is even if we have the opportunity to sell a customer, everything we probably shouldn't because they're going to churn if they're paying for stuff they don't use or see the value.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Adam Robinson
Robinson: Successful founders should take millions yearly instead of awaiting exits
“If you create a successful startup I believe that you should make millions of dollars every year, and not just be waiting for this maybe exit, or like maybe secondary, that maybe will happen, but maybe will not, probably will not.”
6sense demanded a 3x price increase six months before contract expiration
“It's six months before the contract expires. They're like, we're gonna triple your price and hang up the phone.”
Zero-MRR startups can run outrageous marketing because they lack a brand
“You don't have a brand when you're zero MRR. Like, you can do outrageous things with zero consequence, as far as I can tell. Like, The worst thing that happens is you just start over and everyone forgot what you were doing in the first place.”
Robinson paid himself $4 million from Retention.com last year
“I paid myself four million dollars last year”