Salihefendić predicts Doist will surpass $100M annual revenue by 2025
Amir Salihefendić · Todoist Productivity Tool Hits $14m Revenue, Bootstrapped · Oct 31, 2020 · at 16:47
Amir Salihefendić, founder and CEO of Doist, discusses long-term revenue targets for the bootstrapped SaaS company with Nathan Latka.
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“We want to pass like a hundred million in revenues in the next five years, or like, it's right now probably more like four and a half years.”
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More from Amir Salihefendić
Salihefendić claims Basecamp is wrong about equity in bootstrapped startups
“I mean, honestly, like, I think I mean, I was kind of, like, against this, you know, like, the bootstrapping, especially, like, if you, like, hear the base camp guys, like, equity has no value and stuff like that, but it's kind of bullshit, because, like, equi…”
Salihefendić ignores Doist's poor customer churn compared to SaaS benchmarks
“I mean, I know that the churn is bad, like compared to the benchmark, but honestly, like, I don't really care that much. Like there's some people inside a company that care more about this than me.”
Salihefendić refuses to entertain any acquisition offers for Doist
“I would say, fuck you... I, you know, I have already like declined, you know, like I don't even like entertain that those ideas... I don't actually, why would I want to sell like this? You know, it's kind of like my life's work.”
Salihefendić warns against operating a company with no hierarchy
“So like, we also had like you know like I love affair with like no hierarchy and that didn't like, don't try that. Like it's not. Yeah. It didn't work that well.”
Doist historically ignored metrics and refuses to celebrate ARR milestones
“The thing to note is, like, we never actually celebrated any of the milestones so even right now, like, when you pass, like, one million or ten million in ARR, like, it's kind of, like, not really something that we celebrate a lot, and the same thing, like, wi…”
Building productivity software for individual users makes user retention brutal
“Creating a tool that is mostly for individuals is brutal. Like, If you're doing anything, like, that's not something I can recommend doing, because you have, like, very hard time to actually keep users because you don't have, like, a natural way to bring them …”