Doist historically ignored metrics and refuses to celebrate ARR milestones
Amir Salihefendić · Todoist Productivity Tool Hits $14m Revenue, Bootstrapped · Oct 31, 2020 · at 12:06
Amir Salihefendić, founder and CEO of Doist (makers of Todoist), explains his unconventional philosophy on metrics tracking and milestone celebrations to Nathan Latka.
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“The thing to note is, like, we never actually celebrated any of the milestones so even right now, like, when you pass, like, one million or ten million in ARR, like, it's kind of, like, not really something that we celebrate a lot, and the same thing, like, with customer numbers, it's, like, I really didn't track that much and I didn't really care that much about it”
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