Disclosure certainty 4/5 debate potential 1/5

Iskender invested $120,000 of his personal funds to bootstrap Digno

Mahir Iskender · How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS · Oct 2, 2022 · at 10:48

Mahir Iskender, founder of gamified employee engagement platform Digno, explains the initial bootstrap capital he invested to develop the software.

0:00 / 0:12exact quote · 12.6s
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“We put initially a 120,000 you know just to, we started with 9000 and then we had to add more and obviously so that's how, how we ended up spending.”

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More from Mahir Iskender

Prediction Not checkable as stated
Iskender: Digno aims to hit $82k monthly revenue by year-end
“We're aiming approximately 80, 82,000 dollars by the end of the year.”
Mahir Iskender Oct 2, 2022 ▶ 10:10 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Assertion Not checkable as stated
Iskender: Internal employee scoring prototype increased retail sales by 30%
“Within six months, 30% increase in sales. 40% increase in productivity.”
Mahir Iskender Oct 2, 2022 ▶ 5:02 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Assertion Not checkable as stated
Iskender: Digno has approximately 15 paying customers
“We have approximately 15 paying customers.”
Mahir Iskender Oct 2, 2022 ▶ 6:15 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Assertion Not checkable as stated
Iskender: 17 out of 20 pilot companies converted to paying customers
“And out of 20, we had approximately eight not 18, like 17 convert.”
Mahir Iskender Oct 2, 2022 ▶ 7:29 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Disclosure
Iskender: Digno has taken no outside funding
“Not a dime from outside.”
Mahir Iskender Oct 2, 2022 ▶ 10:28 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Disclosure
Iskender: Digno's equity is split 90% to Iskender, 10% to his wife
“I own 90% and my partner in life and in the business, my wife, she owns 10%.”
Mahir Iskender Oct 2, 2022 ▶ 10:33 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
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