Assertion certainty 3/5 debate potential 1/5

Iskender: 17 out of 20 pilot companies converted to paying customers

Mahir Iskender · How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS · Oct 2, 2022 · at 7:29

Mahir Iskender discusses conversion rates from Digno's initial pilot user group from personal and professional networks.

0:00 / 0:05exact quote · 5.5s
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“And out of 20, we had approximately eight not 18, like 17 convert.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Mahir Iskender

Prediction Not checkable as stated
Iskender: Digno aims to hit $82k monthly revenue by year-end
“We're aiming approximately 80, 82,000 dollars by the end of the year.”
Mahir Iskender Oct 2, 2022 ▶ 10:10 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Assertion Not checkable as stated
Iskender: Internal employee scoring prototype increased retail sales by 30%
“Within six months, 30% increase in sales. 40% increase in productivity.”
Mahir Iskender Oct 2, 2022 ▶ 5:02 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Assertion Not checkable as stated
Iskender: Digno has approximately 15 paying customers
“We have approximately 15 paying customers.”
Mahir Iskender Oct 2, 2022 ▶ 6:15 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Disclosure
Iskender: Digno has taken no outside funding
“Not a dime from outside.”
Mahir Iskender Oct 2, 2022 ▶ 10:28 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Disclosure
Iskender: Digno's equity is split 90% to Iskender, 10% to his wife
“I own 90% and my partner in life and in the business, my wife, she owns 10%.”
Mahir Iskender Oct 2, 2022 ▶ 10:33 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Disclosure
Iskender: Digno charges $59 base plus $7 to $9 per employee
“It's 59 dollars for base subscription, but then there's a seven dollar to nine dollar per, per, per employee fee.”
Mahir Iskender Oct 2, 2022 ▶ 1:56 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
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