Norby founder Nick Gerard reflects on advice he would give his 20-year-old self regarding interpersonal skills.
0:00 / 0:05exact quote · 5.4s
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“I think it's a really, really undervalued skill to be able to walk into a place and absorb instead of project.”
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More from Nick Gerard
Insight
Gerard: Influencers monetize via brands while creators monetize audiences directly
“I think influencers probably make most of their money from brand partnerships and sponsor posts and sponsored content. Creators are people who are directly monetizing their audience, selling subscriptions, selling content you know, tips and that kind of thing.”
Nick GerardNov 19, 2021▶ 5:25Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Insight
Gerard: Cold investor outreach should remain ultra-short with exactly one link
“Do, you know, five minutes of research about the person that I was emailing, try to figure out something about them, write a subject line that tied in what we were doing and something that I thought might interest them and then give them an interesting link to…”
Nick GerardNov 19, 2021▶ 14:14Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
PredictionNot checkable as stated
Gerard predicts software companies marrying tech and culture will win SMB SaaS
“And I think those are the companies that are going to really win in this category over the next couple of years.”
Nick GerardNov 19, 2021▶ 15:12Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
AssertionNot checkable as stated
Norby tripled trial conversion rates across every cohort over two months
“In the last two months, we've tripled our conversion during our trial, but we have an entirely paid product. We have no free tier and we have tripled the number of people that we are converting in every cohort.”
Nick GerardNov 19, 2021▶ 18:33Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
Insight
Gerard: Adopting a second product feature guarantees conversion for Norby trials
“As soon as they reach for that and as soon as they reach for that tool, as soon as they reach a certain threshold of engagement, we know that we're going to convert that person.”
Nick GerardNov 19, 2021▶ 20:53Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
AssertionNot checkable as stated
Gerard: Norby Has Hundreds of Paying Customers and Thousands on Waitlist
“I'll say that we have hundreds of paying customers. We'll keep it. We have a, we have thousands of people on our wait list.”
Nick GerardNov 19, 2021▶ 4:48Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
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