Sandman: Small companies should build partner channels for off-balance-sheet sales
Adam Sandman · He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team · Jun 28, 2022 · at 4:11
Adam Sandman, founder and CEO of bootstrapped software company Inflectra, discusses sales and distribution strategy for resource-constrained B2B businesses.
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“And this is something I would recommend anyone look at doing as a small company where you don't have a huge sales force launching a partner channel where you can bring in an off, they call it off sheet balance, off balance sheet sales folks is really important.”
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