Miles: Closem offered unlimited lifetime deals without tiered upsell caps
Richard Miles · $30k in MRR but wouldn't sell for $750k, would you? · Sep 9, 2022 · at 10:20
Richard Miles, founder of sales automation SaaS Closem, explains the pricing structure of his initial lifetime deal promotion.
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“We offered it as with unlimited and we didn't have this sort of like tier that was like, yeah, here's this really great lifetime deal, but it really kind of sucks and you got to pay us more money to get it.”
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More from Richard Miles
Miles: The average lifespan of an email is 17 seconds
“So the average lifespan of an email is 17 seconds.”
Miles: Closem lifetime deal users generate revenue via in-app purchases
“They do pay us because we have other, other product, other products. In, in app purchases that they buy.”
Miles: AppSumo launch provided rapid feedback that accelerated product iteration
“It was a good launch strategy for us because it gave us a lot of really good, very quick, hard feedback about, hey, it ought to do this and it ought to do this and it ought to do this. That really helped us iterate and get to the state that we're in today.”
Closem relies on Zapier and third-party tools for most software integrations
“That's via Zapier.
Connect to Zapier.
Yeah, or Connectly, or ConnectZit, or Pavly. So there's a whole bunch of folks who have been building integrations for our product and, you know, you can hook it up to anything.”