90% of Acuity Scheduling's growth comes organically or through referrals
Gavin Zuchlinski · EP 429: SaaS w/ 16,000 Customers, 2007 Launched to Help Schedule, with CEO Gavin Zuchlinski · Sep 26, 2016 · at 12:56
Gavin Zuchlinski is the founder and CEO of Acuity Scheduling, discussing their acquisition channels with host Nathan Latka.
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“Probably about 90% of our growth either comes through referrals or it's through just organic results or something along those lines.”
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Zuchlinski avoids scaling profitable marketing channels to prevent hiring staff
“When we find a profitable channel, I don't add more money into there. Just cause I said, I don't actually like hiring people that keeps me happy, keeps our team small, reduces communication overhead and keeps our customers happy too”
85% of Acuity Scheduling active users are on paid subscription plans
“About 85% of our active users are actually on paid accounts. And only 15% on free ones.”
Zuchlinski keeps his team small primarily for his own enjoyment
“I think that it has all sorts of secondary benefits to when you keep things small, but the primary one is making it easy and manageable and enjoyable for myself.”
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“Gross customer churn is about eight percent per month.”