Chawla: Low pricing shortens government software sales cycles
Anil Chawla · 1263 1500 Governement Agencies Pay Him $2400/yr To Archive Social Media · Jan 8, 2019 · at 9:57
Anil Chawla, founder of Archive Social, discusses GTM dynamics and selling software to government agencies with Nathan Latka.
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“Having a low price point also helps keep the sales cycle much shorter than you typically see in, in, in this industry.”
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More from Anil Chawla
Chawla: Accelerators judging success by fundraising is ridiculous
“And when you're an accelerator program the mark of success is how, is raising more money. Which is ridiculous.”
Chawla: Government is a great SaaS vertical because agencies pay upfront annually
“It's a great vertical for the other entrepreneurs out there who may not think of government as a sexy market. They actually do tend to pay upfront annually most of the time. So the vast majority is annual.”
Chawla: Compliance SaaS is ideal for building sticky software products
“And compliance definitely has a lot of importance and value there for agencies. And it's a great area to build a business because you can build a very, very sticky product.”
ArchiveSocial serves nearly 1,500 government agencies directly
“We put up nearly 1500 government agencies, and those are agencies we work directly with ranging from cities and counties generally, but can include law enforcement, federal agencies as well.”