Assertion Supported AI assessment confidence: 90% certainty 4/5 debate potential 1/5

Harris: SpringBig reaches 27 to 28 million consumers

Jeffrey Harris · SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space · Feb 21, 2021 · at 8:48

Jeffrey Harris, founder and CEO of SpringBig, explains the consumer reach supporting their newly launched brand advertising marketplace.

0:00 / 0:04exact quote · 4.8s

720p mp4 · rendered on demand · StarZero watermark

“So it's a way for brands with our twenties now, 27, twenty eight million consumers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

SpringBig has access to 27 million to 28 million consumers across its platform.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

On February 21, 2021, Jeffrey Harris claimed SpringBig had access to 27 million to 28 million consumers across its platform. Official company publications from that exact timeframe corroborate this figure: on February 26, 2021, SpringBig published 'Direct-To-Consumer Advertising for the Cannabis Industry', explicitly citing 'springbig's 28 million customers already in our dispensary clients CRM'. This is further corroborated by the broader growth trajectory documented across company announcements and subsequent SEC filings (Form S-4 / 8-K materials), showing growth from 19 million consumers in July 2020 to over 30 million by August 2021 and 41 million by November 2021.

SpringBig official marketing publication (February 26, 2021) stated access to 'springbig\'s 28 million customers already in our dispensary clients CRM'.
July 7, 2020 press release reported 19 million active customers.
August 29, 2021 press release reported over 30 million cannabis consumers.
November 9, 2021 SEC transaction disclosures (Form 8-K/S-4) reported over 41 million consumers enrolled.

Checked against

[1] dokumen.pub [2] newcannabisventures.com [3] lucidgreen.io [4] springbig.com [5] rangemarketing.com [6] newcannabisventures.com [7] newcannabisventures.com [8] proxyvote.com

"SpringBig" "consumers across" OR "consumers" "million" "Jeffrey Harris" SEC S-4 "SpringBig" "consumers" "February 2021" OR "January 2021" OR "Q1 2021" OR "2020" "SpringBig" ("27 million" OR "28 million" OR "million consumers") SEC filing S-4 OR 8-K "SpringBig" "27 million" OR "28 million" OR "30 million" consumers OR members "Tuatara Capital Acquisition" "SpringBig" "investor presentation" "enrolled" OR "consumers" "Springbig" "consumers" "million" SEC S-4 OR 10-K OR "investor presentation" 2021 OR 2022

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

SpringBig

⚑ Spot an error? Report it

More from Jeffrey Harris

Disclosure

Harris: SpringBig tells overactive clients to text less for long-term retention

“So we will actually go to clients as crazy as it sounds to say, Hey, you're texting too much, right? Because you're not seeing the value from it. Cause at the end of the day, I'd much rather have that client for five years and get them to generate a little bit…”

Jeffrey Harris Feb 21, 2021 ▶ 13:23 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Assertion Supported

Harris: HubSpot Lacks Built-In Loyalty Programs and SMS Marketing Segmentation

“What we created is a unique SaaS platform that helps our retail clients and cannabis manage their loyalty program, which is something HubSpot doesn't offer. And then through that loyalty program, we create a lot of different segmentation for them that they can…”

Jeffrey Harris Feb 21, 2021 ▶ 2:05 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: SpringBig clients pay an average of $18,000 annually

“So they pay us on average about 18,000 dollars a year.”

Jeffrey Harris Feb 21, 2021 ▶ 3:09 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: SpringBig client monthly spend ranges from $450 to $60,000

“We have some guys that are actually paying 20, 30, even 60,000 dollars a month, and we have some paying as low as four 50 a month.”

Jeffrey Harris Feb 21, 2021 ▶ 3:16 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: A single SpringBig retailer sent 16M+ SMS in January

“Particular retailer sent out over sixteen million messages in the month of January.”

Jeffrey Harris Feb 21, 2021 ▶ 4:02 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: SpringBig MRR is 70% SaaS and 30% overage fees

“So about 70% of SAS and about 30% of overage, which we actually like that mixed percentage.”

Jeffrey Harris Feb 21, 2021 ▶ 4:16 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Harris: SpringBig reaches 27 to 28 million consumers

More from Jeffrey Harris

Turn any episode into a week of clips.